We are delighted to announce our collaboration with the inspiring Latifa Al Shamsi — the first Emirati fashion, food, and travel blogger, who since 2010 has been shaping trends in style, luxury, and lifestyle.

Latifa is more than just a voice of influence. Her visual storytelling, infused with color, culture, and elegance, reflects the image of a refined, confident woman. She perfectly embodies our aesthetic — a harmony of light and depth, sophistication and soul.

In this collaboration, she appears in Muar pieces, showing how our jewelry goes far beyond accessories. Each piece becomes a final touch, adding brilliance to her story and enhancing her individuality.

We see this partnership as a union of two creative forces — Latifa’s artistry and our philosophy, where every jewel is born as an idea that transforms light and inspiration into form and emotion.